Posted in copywriting, general interest, marketing, sales writing, writing, tagged B2B, B2C, freelance copywriter, marketing, sales writing, web copy on July 31, 2008 | Leave a Comment »
I have often been mocked for my view that B2B (business to business) sales writing should be treated in the same was as B2C (business to customer). But I laugh in the face of mockery – why should it be different?
Can a company physically buy something?
Can a company actually meet you at the coffee shop [...]
Posted in copywriting, general interest, marketing, sales writing, writing, tagged copywriting, freelance copywriter, marketing, sales writing, web copy on July 29, 2008 | 1 Comment »
You could be forgiven for thinking you have stumbled into a Yul Brynner fan site or the bizarre world of a The King and I obsessive. But fear not, this is neither.
What I want to talk about is the all important aspect of any sales writing – getting to know your reader. As I [...]
Posted in comment, copywriting, general interest, marketing, writing, tagged copywriter, copywriting, freelance copywriter on July 23, 2008 | 1 Comment »
When it is an advert! By all means create a press release to signal the launch of a new website, product or service but the key is to make it newsworthy – that way, your release will be accepted, published and widely distributed.
By following these simple steps, your press releases will be powerful, professional and [...]
Posted in comment, copywriting, general interest, marketing, writing, tagged copywriter, copywriting, marketing, sales writing, web copy on July 22, 2008 | Leave a Comment »
It is a well known fact (apparently) that men think about sex every six seconds. So next time the guy next to you on the train, plane, tube or bus has a misty look in his eyes you can be pretty sure what he is thinking about.
From a copywriter’s point of view this is a [...]
Posted in business, copywriting, marketing, sales writing, writing, tagged copywriter, copywriting, sales writing, suffolk copywriter, web copy on July 17, 2008 | Leave a Comment »
Close the blinds, take the phone off the hook and shut your door – what I am about to tell you will revolutionise your business.
Time is one of the most precious commodities of the modern day. It is the one thing many of us never seem to have enough of.
As a copywriter, I am [...]
Posted in comment, eBooks, marketing, tagged eBook on July 15, 2008 | 3 Comments »
Have you noticed that there is a plethora of eBooks out nowadays covering every subject imaginable?
Why has it become so popular? Probably because they are quite simply one of the best online business ideas that exist today. It’s true – just think how many sites or emails you have seen recently that are offering either [...]
Posted in comment, general interest, writing, tagged copywriting on July 15, 2008 | 3 Comments »
I have enjoyed writing ever since I can remember. My mother still has exercise books full of stories that I wrote in my youth – many of them should really have been consigned to the bin but, thanks to her, shall remain in all their juvenile glory to haunt me for ever more.
Throughout my school [...]
Posted in comment, general interest on July 15, 2008 | Leave a Comment »
I just had to share this with you. After 15 years of marriage and approximately 90% of those nights spent tossing and turning due to an uncomfortable mattress, I have at last found the answer.
I like a firm mattress but my hubby prefers a softer one – he bought our present one, therefore I lost [...]
Posted in comment, general interest on July 15, 2008 | Leave a Comment »
As a freelance copywriter I work from home and therefore don’t get a swanky office with all the trimmings. For a long time I have worked away sat on a rather uncomfortable old kitchen chair. For a while I toyed with the idea of treating myself to a leather office chair but could never find [...]
 | Bob McClain on How to Create Sales Writing Th… |
 | Palapple on SEO, Keywords and all that… |
 | Denis Eugene Arackal on About Me |
 | unixtulsinurn on About Me |
 | briarcopywriting on How to Create Sales Writing Th… |
The 7 Deadly Sins – A Copywriter’s Best Friend
Posted in comment, copywriting, general interest, marketing, sales writing, writing, tagged copywriter, copywriting, sales writing, seo, suffolk copywriter, web copy on July 24, 2008 | 1 Comment »
You have decided to launch your new marketing campaign. You have identified your target market and decided which product you want to promote. You are sat down in front of your PC with a blank screen in front of you. So where do you start?
Ask yourself what is your reader interested in? Let me give [...]
Read Full Post »