Every Copywriter Has an Aunt AIDA – Part One

I am sure many of you out there will be familiar with AIDA. No, she isn’t a sweet little old lady who spends her days baking your favourite cakes. It is an acronym no copywriter can live without.
 
AIDA is all about the elements that your writing needs to make a sale. It has to capture [...]

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Arm Twisting the Copywriting Way

No matter what your business, the effectiveness of your marketing strategy is the key to success. If you are a high street store you would utilise your window display to draw the public in. Once inside the door it is then up to your staff to convert their interest in to sales.
 
This is true [...]

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What Makes People Want to Buy?

Wouldn’t it be great if there was just one little button you could press to make your audience buy? My job as a freelance copywriter would be so much easier. But it doesn’t work like that. Finding the one thing that will make someone buy can sometimes be like looking for a needle in a [...]

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The Copywriter Shoots and Scores!

Every copywriter wants their sales letter to be the greatest ever written. But how do you make sure that your message hits the back of the net rather than the crossbar?
 
The first step is to break down your identified goals into objectives. You need to think about what you want your reader to do; what [...]

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GOAL! The Copywriter Scores

When beginning a new project, one of the most crucial aspects you will ever face as a freelance copywriter is the defining and setting out of your goals.
 
Ask yourself what is the purpose of the document you are about to write. It is important to remember that the sales letter you are about to create [...]

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Plan or Plummet – Don’t be a Copywriting Lemming

Guess what? People don’t like sales letters and mail shots. They see them as an intrusion and believe that their only benefit is that they can be recycled and made into something more useful.
It doesn’t matter how long you spend writing that letter, if it is unsolicited it is unlikely to be read. So what [...]

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The Great Copywriting Fight: Features Vs Benefits

If you have been involved in the making of a product or service, the chances are you think it is the best thing since sliced bread. You have nurtured it from the initial brain storming sessions and through its infancy. You were there smoothing out the troublesome teenage problems until a fully matured product emerged. [...]

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