Have You Read ‘My Sister’s Keeper’?

A short while ago whilst having lunch with some ex-colleagues of mine, one of them asked whether I had read Jodi Picoult’s My Sister’s Keeper. Jodi was not an author I knew; I’d just finished the latest book I’d been reading so I stopped off at the nearest Borders before catching my train home.
If you [...]

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How to Create Sales Writing That Works – Lesson 2: Brevity Vs Long Copy

I think every one of us is guilty of ‘over writing’. Sometimes we just get into a zone where the creativity is flowing and we just CAN’T stop writing.
 
At times, an occasion will lend itself to lengthy copy; at other times something short, snappy and to the point is called for. The trick is learning [...]

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How to Create Sales Writing That Works: Lesson 1 – Stay Focused

Are you sitting comfortably? Then I’ll begin. Copywriting, or sales writing, is worth its weigh in gold when it’s done properly. If you have been reading my other blogs you would already have learned how to identify your reader, learned how to plan effectively, sell the benefits of your product and how to implement AIDA.
 
But [...]

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Every Copywriter Has an Aunt AIDA – Part Four

We are almost there. So far you have seen how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action.
 
Sometimes a little help is needed to push them from desire to action and the best way to do [...]

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Every Copywriter Has An Aunt AIDA – Part Three

OK all you copywriters out there, so far we have created a killer headline which has got the attention of our readers. We have then gone on to sell them the benefits of our product to get their interest. But now we have to create a desire.
 
Getting someone interested in something is one thing, to [...]

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Every Copywriter Has An Aunt AIDA – Part Two

Hopefully after reading the first article in this four part series, you have honed your headline writing skills to produce eye catching copy that will stop your readers in their tracks.
 
So, what happens next? Well, now you have to arouse their interest in what you’re selling.
 
Let’s suppose your reader has a problem – they could [...]

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