How to Create Sales Writing That Works: Lesson 6 – Creativity

Copywriting isn’t just about putting pen to paper or fingers to keys and writing. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling.
 
But of course, before you can even begin [...]

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SEO, Keywords and all that Stuff

Everyone is talking about SEO these days. As a copywriter I am asked all the time for SEO website copy. But one mistake I see over and over is people trying to cover all their bases in one hit.
What do I mean?
Basically, people decide on their keywords and phrases and want a typical paragraph of say [...]

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How to Create Sales Writing That Works: Lesson 5 – Rapport

Building rapport is all about making a connection with your reader – an emotional bond. You have to tune yourself into their very thoughts and desires.
 
Sounds scary doesn’t it?
 
Just think about it for a second. Of all the sales people you have bought from over the years, where they caring, thoughtful, did they take [...]

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How to Create Sales Writing That Works: Lesson 4 – Asking Questions

Why?
 
That is one question we learn to ask at a very early age. Any of you with children would have experienced the perpetual ‘but why?’ phase that all children go through.
 
If you are selling to a person face to face it is easy to keep the other person’s interest. When you talk to someone [...]

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How to Create Sales Writing That Works: Lesson 3 – Storytelling

Throughout history, man (and woman) has told stories. That was how information was passed from person to person. We have all grown up listening to stories – fiction as bedtime stories or fact from stories told to us about the ‘olden days’ by our Grandparents.
 
The human race is preconditioned to listen to stories, so why [...]

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