Everyone is talking about SEO these days. As a copywriter I am asked all the time for SEO website copy. But one mistake I see over and over is people trying to cover all their bases in one hit.
What do I mean?
Basically, people decide on their keywords and phrases and want a typical paragraph of say 200 words stuffed to bursting point with them. That’s not how it works. Think about this for a second. Who is going to be influenced by what is written on your site enough to get in touch and buy your products or services? Will it be your reader or the search engine spiders?
Your reader, right? Therefore, although you must have your keywords present (2-3 max per page), the overall text MUST be reader-friendly. That is by far the most important thing.
Place your keywords in the right locations – title tags, headings, links and your content. Don’t over stuff. Keyword density is a bit of a fallacy as far as I am concerned. You will get along much better by ensuring that your writing is natural and compelling.
Don’t forget that keywords are not the be all and end all of SEO. Keywords are just one small part of the whole game. The structure of your site, links (inbound, outbound, internal and external) and number of pages all have an influence on your Google page rank.
And don’t expect instant results because it just won’t happen. SEO takes time and tweaking. It is a constantly ongoing process. Take your eye off the ball for a second when you hit that first page Google ranking and before you know it your competitors will sneak by you.
It is something that takes time, patience and stamina. Get it right and you’ll be laughing all the way to a top ranking.
Good luck – if you need a bit of help, get in touch.
Sally
Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business.