When beginning a new project, one of the most crucial aspects you will ever face as a freelance copywriter is the defining and setting out of your goals.
Ask yourself what is the purpose of the document you are about to write. It is important to remember that the sales letter you are about to create [...]
Posts Tagged ‘B2C’
GOAL! The Copywriter Scores
Posted in copywriting, general interest, marketing, sales writing, writing, tagged B2B, B2C, copywriting, freelance copywriter, marketing on August 7, 2008 | Leave a Comment »
R U In 2 B2B or B2C?
Posted in copywriting, general interest, marketing, sales writing, writing, tagged B2B, B2C, freelance copywriter, marketing, sales writing, web copy on July 31, 2008 | Leave a Comment »
I have often been mocked for my view that B2B (business to business) sales writing should be treated in the same was as B2C (business to customer). But I laugh in the face of mockery – why should it be different?
Can a company physically buy something?
Can a company actually meet you at the coffee shop [...]
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