Every Copywriter Has an Aunt AIDA – Part Four

We are almost there. So far you have seen how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action.
 
Sometimes a little help is needed to push them from desire to action and the best way to do [...]

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Every Copywriter Has An Aunt AIDA – Part Three

OK all you copywriters out there, so far we have created a killer headline which has got the attention of our readers. We have then gone on to sell them the benefits of our product to get their interest. But now we have to create a desire.
 
Getting someone interested in something is one thing, to [...]

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Every Copywriter Has An Aunt AIDA – Part Two

Hopefully after reading the first article in this four part series, you have honed your headline writing skills to produce eye catching copy that will stop your readers in their tracks.
 
So, what happens next? Well, now you have to arouse their interest in what you’re selling.
 
Let’s suppose your reader has a problem – they could [...]

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Every Copywriter Has an Aunt AIDA – Part One

I am sure many of you out there will be familiar with AIDA. No, she isn’t a sweet little old lady who spends her days baking your favourite cakes. It is an acronym no copywriter can live without.
 
AIDA is all about the elements that your writing needs to make a sale. It has to capture [...]

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The Copywriter Shoots and Scores!

Every copywriter wants their sales letter to be the greatest ever written. But how do you make sure that your message hits the back of the net rather than the crossbar?
 
The first step is to break down your identified goals into objectives. You need to think about what you want your reader to do; what [...]

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