How to Create Sales Writing That Works: Lesson 3 – Storytelling

Throughout history, man (and woman) has told stories. That was how information was passed from person to person. We have all grown up listening to stories – fiction as bedtime stories or fact from stories told to us about the ‘olden days’ by our Grandparents.
 
The human race is preconditioned to listen to stories, so why [...]

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Have You Read ‘My Sister’s Keeper’?

A short while ago whilst having lunch with some ex-colleagues of mine, one of them asked whether I had read Jodi Picoult’s My Sister’s Keeper. Jodi was not an author I knew; I’d just finished the latest book I’d been reading so I stopped off at the nearest Borders before catching my train home.
If you [...]

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How to Create Sales Writing That Works: Lesson 1 – Stay Focused

Are you sitting comfortably? Then I’ll begin. Copywriting, or sales writing, is worth its weigh in gold when it’s done properly. If you have been reading my other blogs you would already have learned how to identify your reader, learned how to plan effectively, sell the benefits of your product and how to implement AIDA.
 
But [...]

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The Copywriter Shoots and Scores!

Every copywriter wants their sales letter to be the greatest ever written. But how do you make sure that your message hits the back of the net rather than the crossbar?
 
The first step is to break down your identified goals into objectives. You need to think about what you want your reader to do; what [...]

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The Great Copywriting Fight: Features Vs Benefits

If you have been involved in the making of a product or service, the chances are you think it is the best thing since sliced bread. You have nurtured it from the initial brain storming sessions and through its infancy. You were there smoothing out the troublesome teenage problems until a fully matured product emerged. [...]

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The 7 Deadly Sins – A Copywriter’s Best Friend

You have decided to launch your new marketing campaign. You have identified your target market and decided which product you want to promote. You are sat down in front of your PC with a blank screen in front of you. So where do you start?
 
Ask yourself what is your reader interested in? Let me give [...]

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When is a Press Release not a Press Release?

When it is an advert! By all means create a press release to signal the launch of a new website, product or service but the key is to make it newsworthy – that way, your release will be accepted, published and widely distributed.
 
By following these simple steps, your press releases will be powerful, professional and [...]

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What’s On Your Mind?

It is a well known fact (apparently) that men think about sex every six seconds. So next time the guy next to you on the train, plane, tube or bus has a misty look in his eyes you can be pretty sure what he is thinking about.
 
From a copywriter’s point of view this is a [...]

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The Copywriter’s Secret Time Machine

Close the blinds, take the phone off the hook and shut your door – what I am about to tell you will revolutionise your business.

Time is one of the most precious commodities of the modern day. It is the one thing many of us never seem to have enough of.  
 
As a copywriter, I am [...]

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Copywriting Myths

What I want to achieve with this article is to clear up some misconceptions about copywriting.
Basically what I do is sales writing – that’s it in a nut shell. It is primarily about selling, the actual writing is almost secondary. I have listed below some key ideas that you should always keep in mind [...]

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