New Home For Briar Copywriting’s Hints and Tips

Yes, that’s right – my blog has a new home.
To continue to read and receive fantastic copywriting hints and tips from the UK’s leading freelance copywriter then you need to go to:
 
www.freelancecopywritersblog.com
 
Bookmark this site today to receive the best copywriting hints and tips on the web today.

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How to Create Sales Writing That Works: Lesson 6 – Creativity

Copywriting isn’t just about putting pen to paper or fingers to keys and writing. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling.
 
But of course, before you can even begin [...]

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How to Create Sales Writing That Works: Lesson 5 – Rapport

Building rapport is all about making a connection with your reader – an emotional bond. You have to tune yourself into their very thoughts and desires.
 
Sounds scary doesn’t it?
 
Just think about it for a second. Of all the sales people you have bought from over the years, where they caring, thoughtful, did they take [...]

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How to Create Sales Writing That Works: Lesson 4 – Asking Questions

Why?
 
That is one question we learn to ask at a very early age. Any of you with children would have experienced the perpetual ‘but why?’ phase that all children go through.
 
If you are selling to a person face to face it is easy to keep the other person’s interest. When you talk to someone [...]

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Every Copywriter Has an Aunt AIDA – Part One

I am sure many of you out there will be familiar with AIDA. No, she isn’t a sweet little old lady who spends her days baking your favourite cakes. It is an acronym no copywriter can live without.
 
AIDA is all about the elements that your writing needs to make a sale. It has to capture [...]

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