How to Create Sales Writing That Works: Lesson 6 – Creativity

Copywriting isn’t just about putting pen to paper or fingers to keys and writing. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling.
 
But of course, before you can even begin [...]

Read Full Post »

SEO, Keywords and all that Stuff

Everyone is talking about SEO these days. As a copywriter I am asked all the time for SEO website copy. But one mistake I see over and over is people trying to cover all their bases in one hit.
What do I mean?
Basically, people decide on their keywords and phrases and want a typical paragraph of say [...]

Read Full Post »

How to Create Sales Writing That Works: Lesson 5 – Rapport

Building rapport is all about making a connection with your reader – an emotional bond. You have to tune yourself into their very thoughts and desires.
 
Sounds scary doesn’t it?
 
Just think about it for a second. Of all the sales people you have bought from over the years, where they caring, thoughtful, did they take [...]

Read Full Post »

How to Create Sales Writing That Works: Lesson 4 – Asking Questions

Why?
 
That is one question we learn to ask at a very early age. Any of you with children would have experienced the perpetual ‘but why?’ phase that all children go through.
 
If you are selling to a person face to face it is easy to keep the other person’s interest. When you talk to someone [...]

Read Full Post »

How to Create Sales Writing That Works: Lesson 3 – Storytelling

Throughout history, man (and woman) has told stories. That was how information was passed from person to person. We have all grown up listening to stories – fiction as bedtime stories or fact from stories told to us about the ‘olden days’ by our Grandparents.
 
The human race is preconditioned to listen to stories, so why [...]

Read Full Post »

Have You Read ‘My Sister’s Keeper’?

A short while ago whilst having lunch with some ex-colleagues of mine, one of them asked whether I had read Jodi Picoult’s My Sister’s Keeper. Jodi was not an author I knew; I’d just finished the latest book I’d been reading so I stopped off at the nearest Borders before catching my train home.
If you [...]

Read Full Post »

How to Create Sales Writing That Works: Lesson 1 – Stay Focused

Are you sitting comfortably? Then I’ll begin. Copywriting, or sales writing, is worth its weigh in gold when it’s done properly. If you have been reading my other blogs you would already have learned how to identify your reader, learned how to plan effectively, sell the benefits of your product and how to implement AIDA.
 
But [...]

Read Full Post »

Every Copywriter Has an Aunt AIDA – Part Four

We are almost there. So far you have seen how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action.
 
Sometimes a little help is needed to push them from desire to action and the best way to do [...]

Read Full Post »

Every Copywriter Has An Aunt AIDA – Part Three

OK all you copywriters out there, so far we have created a killer headline which has got the attention of our readers. We have then gone on to sell them the benefits of our product to get their interest. But now we have to create a desire.
 
Getting someone interested in something is one thing, to [...]

Read Full Post »

Every Copywriter Has An Aunt AIDA – Part Two

Hopefully after reading the first article in this four part series, you have honed your headline writing skills to produce eye catching copy that will stop your readers in their tracks.
 
So, what happens next? Well, now you have to arouse their interest in what you’re selling.
 
Let’s suppose your reader has a problem – they could [...]

Read Full Post »