How to Create Sales Writing That Works: Lesson 3 – Storytelling

Throughout history, man (and woman) has told stories. That was how information was passed from person to person. We have all grown up listening to stories – fiction as bedtime stories or fact from stories told to us about the ‘olden days’ by our Grandparents.
 
The human race is preconditioned to listen to stories, so why [...]

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Every Copywriter Has an Aunt AIDA – Part Four

We are almost there. So far you have seen how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action.
 
Sometimes a little help is needed to push them from desire to action and the best way to do [...]

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Every Copywriter Has an Aunt AIDA – Part One

I am sure many of you out there will be familiar with AIDA. No, she isn’t a sweet little old lady who spends her days baking your favourite cakes. It is an acronym no copywriter can live without.
 
AIDA is all about the elements that your writing needs to make a sale. It has to capture [...]

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Arm Twisting the Copywriting Way

No matter what your business, the effectiveness of your marketing strategy is the key to success. If you are a high street store you would utilise your window display to draw the public in. Once inside the door it is then up to your staff to convert their interest in to sales.
 
This is true [...]

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What Makes People Want to Buy?

Wouldn’t it be great if there was just one little button you could press to make your audience buy? My job as a freelance copywriter would be so much easier. But it doesn’t work like that. Finding the one thing that will make someone buy can sometimes be like looking for a needle in a [...]

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GOAL! The Copywriter Scores

When beginning a new project, one of the most crucial aspects you will ever face as a freelance copywriter is the defining and setting out of your goals.
 
Ask yourself what is the purpose of the document you are about to write. It is important to remember that the sales letter you are about to create [...]

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R U In 2 B2B or B2C?

I have often been mocked for my view that B2B (business to business) sales writing should be treated in the same was as B2C (business to customer). But I laugh in the face of mockery – why should it be different?
 

Can a company physically buy something?
Can a company actually meet you at the coffee shop [...]

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Getting to Know You, Getting to Know All About You…

You could be forgiven for thinking you have stumbled into a Yul Brynner fan site or the bizarre world of a The King and I obsessive. But fear not, this is neither.
 
What I want to talk about is the all important aspect of any sales writing – getting to know your reader. As I [...]

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What’s On Your Mind?

It is a well known fact (apparently) that men think about sex every six seconds. So next time the guy next to you on the train, plane, tube or bus has a misty look in his eyes you can be pretty sure what he is thinking about.
 
From a copywriter’s point of view this is a [...]

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Copywriting Myths

What I want to achieve with this article is to clear up some misconceptions about copywriting.
Basically what I do is sales writing – that’s it in a nut shell. It is primarily about selling, the actual writing is almost secondary. I have listed below some key ideas that you should always keep in mind [...]

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