How to Create Sales Writing That Works – Lesson 2: Brevity Vs Long Copy

I think every one of us is guilty of ‘over writing’. Sometimes we just get into a zone where the creativity is flowing and we just CAN’T stop writing.
 
At times, an occasion will lend itself to lengthy copy; at other times something short, snappy and to the point is called for. The trick is learning [...]

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Arm Twisting the Copywriting Way

No matter what your business, the effectiveness of your marketing strategy is the key to success. If you are a high street store you would utilise your window display to draw the public in. Once inside the door it is then up to your staff to convert their interest in to sales.
 
This is true [...]

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What Makes People Want to Buy?

Wouldn’t it be great if there was just one little button you could press to make your audience buy? My job as a freelance copywriter would be so much easier. But it doesn’t work like that. Finding the one thing that will make someone buy can sometimes be like looking for a needle in a [...]

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The Great Copywriting Fight: Features Vs Benefits

If you have been involved in the making of a product or service, the chances are you think it is the best thing since sliced bread. You have nurtured it from the initial brain storming sessions and through its infancy. You were there smoothing out the troublesome teenage problems until a fully matured product emerged. [...]

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The 7 Deadly Sins – A Copywriter’s Best Friend

You have decided to launch your new marketing campaign. You have identified your target market and decided which product you want to promote. You are sat down in front of your PC with a blank screen in front of you. So where do you start?
 
Ask yourself what is your reader interested in? Let me give [...]

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Copywriting Myths

What I want to achieve with this article is to clear up some misconceptions about copywriting.
Basically what I do is sales writing – that’s it in a nut shell. It is primarily about selling, the actual writing is almost secondary. I have listed below some key ideas that you should always keep in mind [...]

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