Every Copywriter Has An Aunt AIDA – Part Three

OK all you copywriters out there, so far we have created a killer headline which has got the attention of our readers. We have then gone on to sell them the benefits of our product to get their interest. But now we have to create a desire.
 
Getting someone interested in something is one thing, to [...]

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Every Copywriter Has An Aunt AIDA – Part Two

Hopefully after reading the first article in this four part series, you have honed your headline writing skills to produce eye catching copy that will stop your readers in their tracks.
 
So, what happens next? Well, now you have to arouse their interest in what you’re selling.
 
Let’s suppose your reader has a problem – they could [...]

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Arm Twisting the Copywriting Way

No matter what your business, the effectiveness of your marketing strategy is the key to success. If you are a high street store you would utilise your window display to draw the public in. Once inside the door it is then up to your staff to convert their interest in to sales.
 
This is true [...]

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What Makes People Want to Buy?

Wouldn’t it be great if there was just one little button you could press to make your audience buy? My job as a freelance copywriter would be so much easier. But it doesn’t work like that. Finding the one thing that will make someone buy can sometimes be like looking for a needle in a [...]

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The Copywriter Shoots and Scores!

Every copywriter wants their sales letter to be the greatest ever written. But how do you make sure that your message hits the back of the net rather than the crossbar?
 
The first step is to break down your identified goals into objectives. You need to think about what you want your reader to do; what [...]

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The Great Copywriting Fight: Features Vs Benefits

If you have been involved in the making of a product or service, the chances are you think it is the best thing since sliced bread. You have nurtured it from the initial brain storming sessions and through its infancy. You were there smoothing out the troublesome teenage problems until a fully matured product emerged. [...]

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The 7 Deadly Sins – A Copywriter’s Best Friend

You have decided to launch your new marketing campaign. You have identified your target market and decided which product you want to promote. You are sat down in front of your PC with a blank screen in front of you. So where do you start?
 
Ask yourself what is your reader interested in? Let me give [...]

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The Copywriter’s Secret Time Machine

Close the blinds, take the phone off the hook and shut your door – what I am about to tell you will revolutionise your business.

Time is one of the most precious commodities of the modern day. It is the one thing many of us never seem to have enough of.  
 
As a copywriter, I am [...]

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