Arm Twisting the Copywriting Way

No matter what your business, the effectiveness of your marketing strategy is the key to success. If you are a high street store you would utilise your window display to draw the public in. Once inside the door it is then up to your staff to convert their interest in to sales.
 
This is true [...]

Read Full Post »

What Makes People Want to Buy?

Wouldn’t it be great if there was just one little button you could press to make your audience buy? My job as a freelance copywriter would be so much easier. But it doesn’t work like that. Finding the one thing that will make someone buy can sometimes be like looking for a needle in a [...]

Read Full Post »

The Copywriter Shoots and Scores!

Every copywriter wants their sales letter to be the greatest ever written. But how do you make sure that your message hits the back of the net rather than the crossbar?
 
The first step is to break down your identified goals into objectives. You need to think about what you want your reader to do; what [...]

Read Full Post »

The Great Copywriting Fight: Features Vs Benefits

If you have been involved in the making of a product or service, the chances are you think it is the best thing since sliced bread. You have nurtured it from the initial brain storming sessions and through its infancy. You were there smoothing out the troublesome teenage problems until a fully matured product emerged. [...]

Read Full Post »

R U In 2 B2B or B2C?

I have often been mocked for my view that B2B (business to business) sales writing should be treated in the same was as B2C (business to customer). But I laugh in the face of mockery – why should it be different?
 

Can a company physically buy something?
Can a company actually meet you at the coffee shop [...]

Read Full Post »

Getting to Know You, Getting to Know All About You…

You could be forgiven for thinking you have stumbled into a Yul Brynner fan site or the bizarre world of a The King and I obsessive. But fear not, this is neither.
 
What I want to talk about is the all important aspect of any sales writing – getting to know your reader. As I [...]

Read Full Post »

The 7 Deadly Sins – A Copywriter’s Best Friend

You have decided to launch your new marketing campaign. You have identified your target market and decided which product you want to promote. You are sat down in front of your PC with a blank screen in front of you. So where do you start?
 
Ask yourself what is your reader interested in? Let me give [...]

Read Full Post »

What’s On Your Mind?

It is a well known fact (apparently) that men think about sex every six seconds. So next time the guy next to you on the train, plane, tube or bus has a misty look in his eyes you can be pretty sure what he is thinking about.
 
From a copywriter’s point of view this is a [...]

Read Full Post »

The Copywriter’s Secret Time Machine

Close the blinds, take the phone off the hook and shut your door – what I am about to tell you will revolutionise your business.

Time is one of the most precious commodities of the modern day. It is the one thing many of us never seem to have enough of.  
 
As a copywriter, I am [...]

Read Full Post »

Copywriting Myths

What I want to achieve with this article is to clear up some misconceptions about copywriting.
Basically what I do is sales writing – that’s it in a nut shell. It is primarily about selling, the actual writing is almost secondary. I have listed below some key ideas that you should always keep in mind [...]

Read Full Post »