How to Create Sales Writing That Works: Lesson 6 – Creativity

Copywriting isn’t just about putting pen to paper or fingers to keys and writing. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling.
 
But of course, before you can even begin [...]

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How to Create Sales Writing That Works: Lesson 5 – Rapport

Building rapport is all about making a connection with your reader – an emotional bond. You have to tune yourself into their very thoughts and desires.
 
Sounds scary doesn’t it?
 
Just think about it for a second. Of all the sales people you have bought from over the years, where they caring, thoughtful, did they take [...]

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